Amazon to ‘revolutionize’ online shopping with ‘virtual changing room’ app

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Online giant Amazon has lodged a UK wide patent for a new online clothes shopping device Credit: Reed Saxon/AP Amazon is developing a fashion app that will “revolutionise” clothes shopping by allowing customers to try on outfits with a ‘virtual mannequin’ created from social media photographs. In a development experts fear will threaten the High Street, the American online giant has lodged a UK patent to scour “selfies” and online calendars to predict clothes a person may like or need. It would “data mine” pictures saved on a phone or computer to produce an Augmented Reality image of the customer actually wearing clothes on sale, potentially eliminating the need to visit a shop’s changing room. The app would also […]

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