Target launches online marketplace in the US

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E-commerce US discount retailer Target is launching an ‘invitation-only’ marketplace called Target + (Target Plus), which will enable third-party merchants to sell through the retailer’s online platform. While it’s still early days, the initiative is expected to feature products from popular categories, such as home, toys, electronics and sporting goods. “With Target +, we aim to give [customers] easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop,” Target’s chief marketing officer and digital officer Rick Gomez. Different retailers have experimented with launching their own online marketplaces in Australia, with mixed results. Department store Myer opened Myer Market in December 2017. […]

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