Why Marketplace Support Matters For Multi Vendor Stores

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In 2013, WALKER INFORMATION, INC. a famous B2B consulting firm in the business for more than 75 years published a report Customers 2020 that predicted customer experience & marketplace support will overtake price and product as the key differentiator by 2020. It’s already the end of 2017! By now this should not be a surprise to you that this is on the way to becoming true. Some of the biggest brands in the industry are facing competition from small-time companies that are giving some of the best customer support and experience out there. Dollar Shave Club should have never happened despite Gillette being in the market, thanks to marketplace support. To the point that Gillette had to strategize a separate business model to […]

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