Moms are the most important ecommerce shoppers this holiday season

Moms are the most important ecommerce shoppers this holiday season

Everyone in retail knows that women are their most important ecommerce shoppers, with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic.

But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive demographic segment that defies synthesis.

Her age, marital status, ethnicity, income, […]

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