How retail returns have changed in a decade of ecommerce
Let’s start with the obvious: over the past decade, online shopping exploded, including retail returns. In 2010, ecommerce made up only 4.2% of all retail sales in the U.S. In 2019, ecommerce accounted for north of 16% of retail sales, and Cyber Monday hit a record of $9.4 billion. Ecommerce nearly quadrupled, and completely changed shopping as we know it.
But, a lesser-known reality: ecommerce unleashed back-end chaos for retailers. Since consumers buy items sight unseen, they can’t try on clothes or know how an item really […]