Defining Ecommerce Success

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Defining Ecommerce Success

Sometimes entrepreneurs feel inadequate. They feel stressed, overworked, and defeated. Worse still, a leader’s feelings and attitudes may influence the entire enterprise. Negativity and doubt could spread through the team and make problems worse.

While some feelings stem from business realities such as profitability or inventory problems, sometimes how you view your business — good or bad — depends on the rules you use to define ecommerce success. You may even be setting yourself up for failure.

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