Consumers will stop using brands they don’t trust

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Consumers will stop using brands they don’t trust

Poor product quality is not the only factor that erodes consumer trust in a brand.

According to U.S. findings of a new global consumer survey from online marketing platform Bazaarvoice, after losing trust in a brand, 85% of respondents will avoid using the brand again. The most common way respondents indicated a brand could lose their trust was […]

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