How to Control E-Commerce Marketplace Vendors

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Once upon a time, a new species of sea urchin was discovered —not in the depths of the sea, but on the eBay pages. Indeed, a previously unknown species of sea urchin was identified and named officially after it was found among other items listed in marketplace vendors listings. This case demonstrates the extent to which an Internet marketplace can provide freedom to its sellers and their listings. With more or less freedom prevalent, an effective vendor management strategy must exist at each online multi vendor marketplace. The marketplace vendors interact with the customers every day, influencing an online shopping center reputation, traffic, and sales, being a marketplace’s main competitive advantage—or the biggest concern. Below is a Forrester Consulting survey that […]

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