Whether real or imaginary, fears and concerns connected with online marketplace purchasing are discouraging potential clients from using a virtual marketplace center. Thus, building trust is vitally important for an online multi vendor platform to succeed. A smooth process of company-customer communication, honesty regarding goods and service quality, clients’ data security, willingness to provide clients with knowledge about products that they purchase – those are the main components of trust that are fostering purchasing online.
The KPMG Global Online Customer Report shows the main characteristics that online marketplace companies should have to gain an online customer’s trust: …
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