Will Wayfair’s Move Into Brick-And-Mortar Retail Be Enough?

Wayfair is moving to brick-and-mortar retail

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Wayfair is the latest pure play making the move to brick-and-mortar retail, joining the long list of former online-only brands that have opened (or will open) physical stores, including Casper, Warby Parker, UNTUCKit, Adore Me and Allbirds. The move actually appears overdue given that Wayfair sells one category many people argue must be sold in stores to work in the long run — furniture.

Given Wayfair’s competition in the home furnishings market (from specialty retailers like West Elm as well as from big-box retailers like Target and Walmart) and […]

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