What It Means For Brands To Offer Whatever Price They Want On Amazon

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On Monday, CNBC reported that an unnamed source at Amazon confirmed the end of Amazon’s “most favored nation” pricing policy. Under this policy, brands selling on Amazon were required to offer their most competitive price amongst all channels on the site; their own e-commerce store, for example, could not offer a lower price than the price set on the Amazon marketplace. Sellers have confirmed that while actual enforcement of this policy was applied sparsely, the ramifications would cause them to lose sales. “The way they enforced against [us] is suppressing the Buy Box unless it’s at the price they wanted it at it,” said one third-party marketplace seller, meaning that Amazon would not display the selling price to shoppers […]

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