B2B companies must deal with younger online shoppers

How B2B companies must deal with younger online shoppers

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One-third of B2B buyers start their online buying journey with user-friendly Amazon Business or Google, forcing online B2B companies to upgrade their ecommerce sites, a new study from Avionos finds.

More B2B buyers are starting their online purchasing experience with Amazon Business or Google because those sites deliver the ecommerce experiences the new generation of B2B buyers¬† […]

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