Common B2B Mistakes including Catalog Management and Pricing

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Common B2B Mistakes including Catalog Management and Pricing

Product mismatch. A B2B site will sometimes not include the products from a customer contract in its Catalog Management. Other times the site will include the merchant’s full product catalog instead of the selected products the customer contracted for. This mismatch leads to much confusion as the customer might select products that are not part of the contract, or she cannot find products that are in the contract.

Pricing mismatch. Product pricing is often not aligned with the contracted price. The most common mistake is to see the list price on the site and not the contracted price. This makes the purchase process more cumbersome as every transaction

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