Common B2B Ecommerce Mistakes, Part 1: Catalog Management

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Common B2B ecommerce mistakes include product mismatches, wherein the items on a customer’s contract do not appear on the website or appear on the site at incorrect prices. For 10 years I have consulted with B2B companies worldwide. I have assisted in the setup of new B2B sites, in optimizing existing B2B sites, and with ongoing support for B2B sites. This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review errors related to catalog management, pricing, and user experience. B2B Mistakes: Catalog Management, Pricing Product mismatch. A B2B site will sometimes not include the products from a customer contract. Other times the site will include […]

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