Top 10 global retailers will eventually use real-time in-store pricing by 2025

Real-time in-store pricing

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Digital sales continue to grow, but it’s no longer a competition between online and offline. Today, many retailers find that half of their online sales are supported by their stores,” said Robert Hetu, vice president research analyst at Gartner. “As customers share more data and information from various sources, they expect more personalised and meaningful offers from retailers like real-time in-store pricing. Retailers should assess personal data and product preferences, and translate those inputs into immediate and contextualised offers.”

To offer consistent, relevant and personalised prices for customers, retainers need to understand customer behaviours, especially as the path to their purchase decisions […]

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