Target announces launch of its curated, third-party marketplace, Target+

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Target this morning announced Target+, a new initiative designed to expand the assortment on Target.com with merchandise from third-party sellers. But unlike with Walmart and Amazon’s marketplaces, Target is taking a more curated approach as to how sellers will be added to its program. The retailer says it’s starting with “thoughtfully selected” additions in areas like home, toys, electronics and sporting goods. While any seller can apply to join Amazon or Walmart’s marketplace, there’s no such process for joining Target+. Instead, Target explains that each partner is “carefully selected” and then invited into the program — a move it hopes will help keep quality high. At launch, guests will be able to discover an expanded array of running shoes, […]

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