Retail Industry Market Research in China

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Despite the slowdown in Retail in western economies, the retail industry in China is booming and strong. Several factors likely contributed to this resiliency, paramount of which are the favorable conditions in emerging markets, the adoption of new retailing strategies and technologies, and the robust growth of the world population. Large shopping malls have emerged across China to accommodate the rising demand for premium and luxury goods. These malls are places to buy products, but increasingly are places for consumers to “window shop” with friends and family. However, a major retail industry shift has occurred in China. Consumers increasingly prefer to purchase products online. Retail environments increasingly serve as product showcases and locations to bond with brands. China’s Luxury Market China […]

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