Are millennial customers different?
A new consumer study from Accenture examines the assumption that millennials shop differently from their elders.
According to a global Accenture survey of 6,000 respondents, including 1,707 millennials born between 1980 and 2000, many millennial shopping habits are in line with those of Gen X (1965-79) and Baby Boomers (1946-64). For example, more than half […]
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