Retail Innovation Shouldn’t Be Just For Young Consumers

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Retail Innovation Shouldn’t Be Just For Young Consumers

Nearly 61 percent of baby boomers and about 37 percent of senior citizen qualify as either “frequent” or “occasional” users of mobile devices when it comes to planning trips to stores. According to the PYMNTS retail innovation research, “frequent users use mobile apps to aid with in-store purchases at least […]

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