Will a curated marketplace strategy be an online game changer for Target?

Click here to view original web page at www.retailwire.com

Source: Target.com Target is looking to differentiate its online marketplace from rivals Amazon.com and Walmart. The retailer’s answer is Target +, a choice assortment of products from third-party sellers meant to complement the goods it sells online. “Target + provides guests with a curated selection of product choices that enhance our existing assortment, with the perks they enjoy from Target, like five percent off with a Target REDcard, free shipping and easy in-store returns,” said Rick Gomez, Target’s chief marketing officer and digital officer, in a statement. The retailer is recruiting “best-in-class specialty and national brands” that are looking to sell directly to consumers. Target is concentrating on recruiting third-party sellers to strengthen its presence in key categories, including […]

Leave a Reply

Your email address will not be published. Required fields are marked *