Why Target’s Website is Invite Only to Outside Retailers

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Target + is a curated assortment of products from third-party sellers on Target.com. Target is beginning to work with more outside retailers to fill its e-commerce site, but by invite only. The retailer just rolled out Target + (Target Plus), a curated assortment of products from third-party sellers on Target.com . It’s an initiative in its earliest stages, designed to complement Target’s current assortment with SKU additions in popular areas like home, toys, electronics and sporting goods. “Guests look to Target for great products,” said Rick Gomez, Target’s chief marketing officer and digital officer. “With Target Plus, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will […]

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