Target is taking a page out of Amazon’s playbook — but it could face some challenges

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Target has started to add third-party sellers and brands to its website. Target is building a virtual mall just like Walmart and Amazon have done. But unlike those sites, Target’s version is invite-only. The marketplace strategy comes with some huge potential downsides. An error has occurred Business Insider Sign up for our best stories delivered to your inbox By clicking Sign Up, you agree to receive marketing emails from Insider Inc. and accept our Terms of Service and Privacy Policy . Target is jumping on the online marketplace bandwagon. The retailer announced the launch of Target +, a third-party marketplace where it will partner with other brands, in a blog post on Monday. Selling third-party merchandise on a retail […]

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