Target courts 3rd-party sellers with invite-only launch

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Dive Brief: Through a new third-party seller initiative, dubbed “Target +,” Target is reaching out to brands on an invite-only basis for an effort that is “in its earliest stages,” the company announced in a blog post Monday . “With Target +, we aim to give [customers] easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to Target.com,” Target Chief Marketing Officer and Chief Digital Officer Rick Gomez said in a statement. New items to be sold by the third parties include running shoes, outdoor decor and patio accessories, STEM toys, musical instruments and baseball gear. Shoppers buying on Target […]

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