Etsy welcomes more buyers and sellers

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Dive Brief: Etsy on Monday reported fourth quarter revenue rose 46.8% year-over-year to $200 million, driven by growth in both its marketplace and services. Its active buyer base grew 18.2% year over year in the quarter, and trailing twelve-month gross merchandise sales (GMS) per active buyer accelerated for the fifth consecutive quarter, according to a company press release . Active sellers grew 9.4% year over year. The quarterly results were bolstered by a strong holiday performance, the company also said. In particular, GMS from Thanksgiving through Cyber Monday rose 30% year over year, driven mostly by product launches, marketing and improved landing pages. Shipping incentives and seller education led to more items priced competitively: A third of items shipped […]

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