Making smarter business decisions based on B2B customer data

B2B customer data and insights

Until you start looking at the b2b customer data of your website visitors and your existing customers it’s difficult, if not impossible, to make accurate business decisions. It’s not unusual for B2B companies to wait years after launching before they start digging into their data to figure out who their customers are. Most companies just rely on assumptions or gut instinct. However, assumptions are no match for high quality data that can offer objective insights about how your customers explore and interact with your site. […] Click here to view original web page at Shuup Marketplace Software

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