Excerpt: Customer Experience is B2H
Historically, the retail industry has been divided into two categories: B2B and B2C, and each has followed specific guidelines in terms of overall customer experience.
In B2B, for example, the customer experience has typically focused on answering the needs of multiple stakeholders within a business, and concentrating on the technical aspects of the sale, such as product pricing for different …
DJ Edgerton, CEO and founder, Zemoga
Curated from https://www.retailcustomerexperience.com/blogs/forget-b2b-and-b2c-effective-customer-experience-is-about-business-2-human/
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