Effective customer experience is about B2H (business 2 human)

 

Excerpt: Customer Experience is B2H

Historically, the retail industry has been divided into two categories: B2B and B2C, and each has followed specific guidelines in terms of overall customer experience.

In B2B, for example, the customer experience has typically focused on answering the needs of multiple stakeholders within a business, and concentrating on the technical aspects of the sale, such as product pricing for different

DJ Edgerton, CEO and founder, Zemoga

Curated from https://www.retailcustomerexperience.com/blogs/forget-b2b-and-b2c-effective-customer-experience-is-about-business-2-human/

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